Other terms for this are balancing between art and science as well as whole brain thinking. After all, imagination without logic is day dreaming, and logic without imagination is boring.
Arte/Scienza: Developing a balance between logic and imagination. As the old saying goes, the only two things that are certain in business are uncertainty and change. It is about our willingness to embrace ambiguity, paradox and uncertainty. Sfumato: The literal translation for this term is going up in smoke. Far too often in business we only listen passively and as a result miss vital information that could serve as the inspiration for some new idea. One of the important business topics that it relates to that is active listening. To be innovative we must be aware of what is going on around us. Sensazione: Continual refinement of the senses as the means to enliven experience. Thinking back to our WD 40 example in an earlier discussion, it wasn’t the first effort that worked, it was the 40th. This is pretty much the scientific method applied to everyday life. Dimonstrazione: A commitment to test knowledge through experience, persistence and a willingness to learn from past mistakes. 
After all, have you ever met a successful person who does not claim to be a veracious learner?
Curiosita: An insatiable curious approach to life and an unrelenting quest for continuous learning. While it would be impossible to do justice to this genius in one blog post, I will share the Seven Da Vincian Principles that help define da Vinci’s approach to life and as such innovation (Gelb, 1998). He also had notable achievements in sculpture, architecture, musician, mathematics, engineering, anatomy, geology, cartography, and even botany. While mostly widely known as a painter, he was really more of a polymath. Personally, I like to go way back to one of the most innovative and creative minds in the history of the world. Other people like to go back to innovators like Sam Walton or Richard Warren Sears. Some people like to look at Bill Gates or Steve Jobs. See what we can learn from what they did and how they did it. One of the best ways is to study other innovators. The real question is, how do we as individuals make sure we stay innovative for success in our business dealings? While there are companies that do prove that it is possible to not be innovative with a similar workforce, the truth is you have to make some serious business decisions to stifle innovation on that scale. While Google is considered to be an innovative company, it has more than 47 thousand employees, most of whom are young curious and creative techie types. 
Many companies seem innovative for a short time, but quickly lose steam. One of the biggest questions about innovation is “how do we maintain it over time?” After all, there are lots of one hit wonders, but only a few people can continue to come up with innovative ideas on an ongoing basis.
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